Course Details

This course is a complete introduction to Product Management with lots of practical work in and outside of the class.

The course consists of 14 sessions: 11 theory and case study sessions and 3 workshops to apply the theory in real life.

Workshops are designed to work on real products and roadblocks of the participants on their products.

There are reading materials after each session and assignments to work on.
Assignments are based on real-life Product Manager activities and are designed to transfer theoretical knowledge to practice.

Start Date: Oct 25
Registrations are open before the 20th of Oct.

Sessions are LIVE and Online (via Zoom), taking place twice a week, for a total of 7 weeks
Each session duration of 2 hours includes 90-minutes of lecture and a 30-minute timeframe dedicated to questions and explaining the assignments, and 5-10 minute breaks after 45 minutes.

Certificates: Participants will receive a certificate of participation, or excellence depending on the work done on the assignments. 

Structure and Content

Session 1

  • Software Companies vs. Tech Companies
  • Product Vision and Strategy
  • Software Development Fundamental Concepts
  • Introduction to Product Management
  • The role of the Product Manager, function, operations
  • Product Management and Product Development, concepts
  • Product Management and Project Management
  • Product Owner and Product Manager


Session 2

  • Software Development Processes
  • Software Development Lifecycle
  • Predictivel vs. Iterative vs. Agile vs. Lean
  • Scaled Agile and Product Management: SAFe vs LeSS vs DaD 
  • Agile processes – PM’s participation in sprint planning, refinement meetings, and other fundamental processes and concepts


Session 3

  • Infrastructure – Traditional and Cloud
  • Cloud – SaaS vs PaaS vs IaaS models
  • Software development – Frontend and Backend
  • API – Public and Private API’s
  • Working with engineers, tech knowledge essential for efficient collaboration with the tech team



Session 4

  • Product-Market fit
  • Lean processes; Problem space vs. Solution space
  • Product Development life-cycle and Product Lifecycle
  • Product Lifecycle: PL stage specifics and operations on each stage
  • Software development processes, environments
  • Product manager’s involvement at each of the stages during the development


Session 5

  • Customer development, segmentation
  • Personas: User vs. Buyer
  • Customer need identification, the hierarchy of user needs
  • Prioritization and related frameworks; Importance vs. Satisfaction, 
  • Customer value and Kano Model
  • Product Value proposition


Session 6

  • Product Idea (product feature) generation and validation
  • Market Research and Analysis
  • Market Research, Industry Trends, Market state, and Insights analysis
  • Designing research and building hypotheses
  • Hypotheses: essential aspects for asking the right questions
  • Research methods and techniques: user surveys and user interviews
  • Qualitative and Quantitative methods, research techniques
  • Testing the solutions with real users (usability tests), user surveys, and interviews
  • Analyzing the survey results and working with research data


Session 7

Workshop – working on a real life example together. 


Session 8

  • Minimum Viable Product (MVP): what is enough?
  • Product or Feature introduction: User Test 
  • MVP tests with users: techniques
  • MVP tests and the Lean approach
  • Testing the solutions with real users: Phases, Types and Tools
  • Working with users and evaluating feedback
  • Documenting:  Business Requirement Documentation / Defining the Concept 
  • Technical Specification Document (or Software Requirement Specification)
  • Backlog, Epics, User Stories
  • Definition of Done and Acceptance Criteria
  • Working with the backlog, prioritization, refinements


Session 9

  • Crossfunctional collaboration: working with other teams
  • Product Roadmap: Tools and techniques
  • Product Roadmap – creation, estimations, and forecasting
  • Milestone planning, Time-to-market, and action plan breakdown
  • Working with stakeholders
  • Business Model, Business Model Canvas
  • Product Strategy and Company Strategy
  • Revenue Models and Pricing Strategies
  • Monetization: Techniques and Examples


Session 10

  • Product Designer and UX
  • UI and UX – differences and working with them
  • UX – processes (research, ideation, testing)
  • Mock-ups, Wireframes, and Prototypes
  • UX: Conceptual Design, Information Architecture, Interaction Design
  • Testing the Product-Market Fit and Unique Selling proposition
  • UX test conduction techniques
  • Prototyping – tools, and techniques
  • Technology for Product Managers


Session 11

  • Product Management Metrics
  • Metrics and KPIs: Metrics to know
  • AARRR Framework
  • Prioritization: Tools and techniques
  • ROI (Return on Investment) and AARRR framework
  • Data analysis in Product Management, Analytics frameworks
  • Profitability, equations for business
  • Setting KPIs and measuring success


Session 12



Session 13

  • Product Management, Product Analytics, and Business analytics
  • Product Management and Product Marketing
  • Product Marketing Strategy
  • Product Marketing – role, strategy, processes
  • Product positioning, packaging, and messaging
  • Product Launch – Planning, executing, and implementing tools to monitor and evaluate.
  • Collaborating with PMs across the organization and other teams


Session 14

  • Course Summary – per section (each session) review, highlighting the key takeaways
  • Workshop session

Student Feedback


The training is very productive and engaging.

What’s more important, the speaker is an aficionado of all aspects of software business management and her vast experience in the industry helps to develop business strategies bringing attention to the details which make a great deal of difference.

Excellent training, highly recommended.

Lusine D., Sales and Marketing Executive

From the very first lesson Lilit infected me with her passion towards this field and amazed me with her analytical thinking.

She is wonderful both as a specialist and as a human being. She has a lot of knowledge to share and she is ready to make time for everyone who seeks something valuable. Lilit is a perfectionist who seeks continuous self- improvement, and if you are lucky enough to be her student, you don’t have another option but to become a good specialist. I highly recommend to turn to her if you have high standards, strive for quality and the willpower to pursue your goals.

Meline S., Product Manager

This was a unique and priceless experience for me. Pushing to develop and grow, inspiring to put effort extra effort in learning every day. You set such a great environment for people who do not hesitate to learn, even when it’s new and hard. Moreover, an environment where people enjoy learning, and take pleasure in constant progress.
This course was exactly what I was looking for, and I am grateful that YOU were the one I met for this journey.

Nare E., Project Manager


Participation and Fees

A participation certificate won’t be granted in case of 3 missed sessions.

Package 1: Training participation

Package 2: Training participation, session recordings and 40-minute coaching

Package 3: Training participation, session recordings, and 3×40-minute coaching 


Package 1: 175.000 AMD

Package 2: 215.000 AMD

Package 3: 275.000 AMD

Sign up

Once your request is submitted we will contact you regarding the payment (PayPal) and exact schedule.

Package 1: 175.000 AMD. Package 2: 215.000 AMD. Package 3: 275.000 AMD