Software Business Management
Introduction
Introduction to the Course
Section 1
Software Business Management. The essentials
3 videos
Video: How software companies are different
Video: Business models and revenue streams in the software business
Video: Software industry trends
Section 2
HR, Recruiting and Leadership in Software Business
8 videos
Video: People management specifics for software companies
Video: Organisational structure specifics for Software Companies
Video: Technical recruiting and interview specifics
Video: Working with teams, identifying the needs, strengths, and issues
Video: Team dysfunctions and how to work with this
Video: Situational leadership
Video: Motivational schemes
Video: Team building and inspiration
Section 3
Business Development in Software Business
13 videos
Video: Business Development: strategy, function, roles
Video: Business Development channels, selecting the best one for you
Video: Market research: techniques
Video: Buyer personas, value proposition, and storytelling
Video: Segmentation, targeting, positioning
Video: Inbound and Outbound Marketing
Video: Lead generation and qualification, tools
Video: Online marketing, SEO, landing pages
Video: Software products and solution selling
Video: Market size estimation and sales forecasting
Video: Sales and buying process, sales funnel
Video: Negotiations and closing deals
Video: Working on skills and confidence. Working with other teams
Section 4
Strategic Account and Client Management for Software Companies
9 videos
Video: Account and Client management strategy
Video: Account / Client manager’s role
Video: Working with clients, service level agreements
Video: Managing scope changes
Video: Techniques to stop over-serving the client
Video: Up-selling and average bill growing techniques
Video: Documentation, contacts, Payment coordination
Video: Vendor onboarding (+ how to apply)
Video: Checklists before client meetings/demo sessions
Section 5
Software Product Management
10 videos
Video: Product Management for software products, strategy
Video: Product management: Startup vs. Enterprise
Video: Domestic vs. Client Product Management
Video: Business analytics and Product analytics
Video: Metrics, KPIs, frameworks, techniques
Video: Product-Market fit. Customer Development
Video: UI, UX and working with behavioural data
Video: Monetisation: Revenue Model, Pricing Strategy
Video: Minimum Viable Product and MVP Tests
Video: Product roadmaps, licensing, and pricing
Section 6
Software Development Management
8 videos
Video: Software development lifecycle
Video: Software development environments and other teams’ involvement
Video: Development Operations (DevOps)
Video: Software R&D
Video: Software Quality Assurance
Video: Technical Support
Video: Team spirit and motivation
Video: Communication and working with other teams
Section 7
Software Project Management
6 videos
Video: Project Management Models and Methodologies
Video: Project Management – the mindset and the role
Video: Project coordination, meetings, and progress tracking
Video: Tools, techniques, frameworks, and instruments
Video: Handling scope changes
Video: Working with the project team and other departments
Section 8
General Management, Strategy, and Operations
11 videos
Video: Operations management for software companies
Video: Strategy, Blue Ocean vs. Red Ocean
Video: Corporate life-cycle and organisational changes
Video: Knowledge management, training and development
Video: Strategy and alignment within departments
Video: Policies and procedures, approval processes and reporting
Video: Financial management for software companies
Video: Private and public companies, valuation and investments
Video: Building the dream-team org structure
Video: Corporate culture
Video: Course Summary

Software Business Management

$2690
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About this course

First All-In-One Software Business Management Training is designed to uncover the whole cycle of operations for Software Businesses.  Including communication and processes held to identify new clients and product ideas, build long-term relationships, effective account, and client management, outstanding product and project management, software development team management as well as recruiting, hiring, training, and motivating IT staff.

This course will empower your inner greater leader, more resourceful manager, and brighter team member.
The curricula are designed for everyone, who has a passion for growth, development, and excellence in tech.

 

What you will learn:

  • The complete cycle of Software Business Management and Operations
  • How to build, grow and manage strategic partnerships with your clients
  • Confidently manage relationships in all business scenarios
  • Strategies that will win new clients
  • Lead generation, email marketing, cold/warm calling, pitching, selling, closing deals, building partnership, applying hybrid models
  • Trendiest and most efficient Software Business Development channels with tools and practical examples
  • How to initiate, win, plan, execute, manage and deliver software projects
  • How to identify ideas and clients that are worth time and effort investment
  • Research and analyze the market, competitors, potential clients, features
  • Understand the interrelations between Business Development and R&D
  • Learn Software Development nuances within the context of current trends
  • Improve the Cross-Functional operations
  • Enable data-driven decision making
  • Understand your customer better; their automation gaps and analyze their business processes
  • Documentation necessary on each step of company development
  • Improve your users and product-market fit
  • Business metrics and Product metrics, KPIs
  • Project management models and methodologies in the context of current management trends
  • Communicate effectively with the internal and external (users) teams and work with other departments
  • Learn and select effective languages to use in challenging conversations
  • Build your company organizational structure, policies, approval processes, reporting flows, motivational schemes, and effective communication

 

Who this course is for:

  • Newly appointed and already working head of departments
  • HR managers, recruiters, software development team leads, project managers, product managers, marketing and sales specialists, business development executives, business analysts, technical managers
  • Tech managers and entrepreneurs who lead development teams
  • Tech Start-up CEOs, who need more insight on building, organizing, motivating the team, and getting prepared to scale, as well as finding new areas for business development and profit generation.
  • Anyone who works leading positions in the software industry and needs more clients and profit

 

Syllabus

This transformational course is highly practical and consists of theory, case study discussions, and individual assignments.

Introduction
Introduction to the Course

Welcome to the ONLY all-in-one Software Business Management Course. In this video, I will talk about the Course overview and approach, the the interrelation of each module and everything you need to know before you start.

Section 1
Software Business Management. The essentials

During this session, we discuss the entrepreneurial mindset in tech and software companies. The industry trends, how software and tech companies are different. The differences between product-based and service-based companies, as well as business models and revenue streams in the software business.

3 videos
Video: How software companies are different
30 minutes
Video: Business models and revenue streams in the software business
30 minutes
Video: Software industry trends
30 minutes
Section 2
HR, Recruiting and Leadership in Software Business

This section is dedicated to the entire human resource management, talent acquisition, recruitment, hiring, training, and motivating aspects of HRM in software businesses.

8 videos
Video: People management specifics for software companies
15 minutes
Video: Organisational structure specifics for Software Companies
15 minutes
Video: Technical recruiting and interview specifics
15 minutes
Video: Working with teams, identifying the needs, strengths, and issues
15 minutes
Video: Team dysfunctions and how to work with this
15 minutes
Video: Situational leadership
15 minutes
Video: Motivational schemes
15 minutes
Video: Team building and inspiration
15 minutes
Section 3
Business Development in Software Business

This section covers the business development, sales, and marketing aspects of software business management. Focusing on the best practices and practical tools, techniques, frameworks to put into use as well as procedures, documentation, and templates usually used.

13 videos
Video: Business Development: strategy, function, roles
15 minutes
Video: Business Development channels, selecting the best one for you
15 minutes
Video: Market research: techniques
15 minutes
Video: Buyer personas, value proposition, and storytelling
15 minutes
Video: Segmentation, targeting, positioning
15 minutes
Video: Inbound and Outbound Marketing
10 minutes
Video: Lead generation and qualification, tools
10 minutes
Video: Online marketing, SEO, landing pages
15 minutes
Video: Software products and solution selling
15 minutes
Video: Market size estimation and sales forecasting
15 minutes
Video: Sales and buying process, sales funnel
15 minutes
Video: Negotiations and closing deals
15 minutes
Video: Working on skills and confidence. Working with other teams
10 minutes
Section 4
Strategic Account and Client Management for Software Companies

In this section, we will cover account management in software companies, specifics of client management, as well as B2B business relationships, partnerships, and the interrelation of account/client management with sales and relevant processes.

9 videos
Video: Account and Client management strategy
15 minutes
Video: Account / Client manager’s role
15 minutes
Video: Working with clients, service level agreements
10 minutes
Video: Managing scope changes
15 minutes
Video: Techniques to stop over-serving the client
15 minutes
Video: Up-selling and average bill growing techniques
15 minutes
Video: Documentation, contacts, Payment coordination
10 minutes
Video: Vendor onboarding (+ how to apply)
15 minutes
Video: Checklists before client meetings/demo sessions
10 minutes
Section 5
Software Product Management

This section is dedicated to the whole cycle of processes involved in managing products, analyzing metrics and setting KPIs, monetizing the Product, MVPs, User tests, UX, and more.

10 videos
Video: Product Management for software products, strategy
15 minutes
Video: Product management: Startup vs. Enterprise
15 minutes
Video: Domestic vs. Client Product Management
15 minutes
Video: Business analytics and Product analytics
10 minutes
Video: Metrics, KPIs, frameworks, techniques
15 minutes
Video: Product-Market fit. Customer Development
15 minutes
Video: UI, UX and working with behavioural data
15 minutes
Video: Monetisation: Revenue Model, Pricing Strategy
15 minutes
Video: Minimum Viable Product and MVP Tests
15 minutes
Video: Product roadmaps, licensing, and pricing
10 minutes
Section 6
Software Development Management

This section covers management aspects of software development, including Software development lifecycle, Software R&D, DevOps, Software Quality Assurance, Technical Support Team spirit and motivation.

8 videos
Video: Software development lifecycle
10 minutes
Video: Software development environments and other teams’ involvement
15 minutes
Video: Development Operations (DevOps)
10 minutes
Video: Software R&D
10 minutes
Video: Software Quality Assurance
15 minutes
Video: Technical Support
15 minutes
Video: Team spirit and motivation
10 minutes
Video: Communication and working with other teams
10 minutes
Section 7
Software Project Management

This section covers Project Management Models and Methodologies in the context of current management trends, as well as best practices, tools, techniques, and mindset for disruptive innovation.

6 videos
Video: Project Management Models and Methodologies
15 minutes
Video: Project Management – the mindset and the role
10 minutes
Video: Project coordination, meetings, and progress tracking
10 minutes
Video: Tools, techniques, frameworks, and instruments
10 minutes
Video: Handling scope changes
10 minutes
Video: Working with the project team and other departments
15 minutes
Section 8
General Management, Strategy, and Operations

This section covers Operations management for software companies, Strategy, Policies and Procedures, Financial management for software companies, building the dream-team org structure and Corporate culture.

11 videos
Video: Operations management for software companies
15 minutes
Video: Strategy, Blue Ocean vs. Red Ocean
10 minutes
Video: Corporate life-cycle and organisational changes
15 minutes
Video: Knowledge management, training and development
10 minutes
Video: Strategy and alignment within departments
10 minutes
Video: Policies and procedures, approval processes and reporting
15 minutes
Video: Financial management for software companies
15 minutes
Video: Private and public companies, valuation and investments
15 minutes
Video: Building the dream-team org structure
10 minutes
Video: Corporate culture
10 minutes
Video: Course Summary
15 minutes