Software Business Management
$2690
About this course
First All-In-One Software Business Management Training is designed to uncover the whole cycle of operations for Software Businesses. Including communication and processes held to identify new clients and product ideas, build long-term relationships, effective account, and client management, outstanding product and project management, software development team management as well as recruiting, hiring, training, and motivating IT staff.
This course will empower your inner greater leader, more resourceful manager, and brighter team member.
The curricula are designed for everyone, who has a passion for growth, development, and excellence in tech.
What you will learn:
- The complete cycle of Software Business Management and Operations
- How to build, grow and manage strategic partnerships with your clients
- Confidently manage relationships in all business scenarios
- Strategies that will win new clients
- Lead generation, email marketing, cold/warm calling, pitching, selling, closing deals, building partnership, applying hybrid models
- Trendiest and most efficient Software Business Development channels with tools and practical examples
- How to initiate, win, plan, execute, manage and deliver software projects
- How to identify ideas and clients that are worth time and effort investment
- Research and analyze the market, competitors, potential clients, features
- Understand the interrelations between Business Development and R&D
- Learn Software Development nuances within the context of current trends
- Improve the Cross-Functional operations
- Enable data-driven decision making
- Understand your customer better; their automation gaps and analyze their business processes
- Documentation necessary on each step of company development
- Improve your users and product-market fit
- Business metrics and Product metrics, KPIs
- Project management models and methodologies in the context of current management trends
- Communicate effectively with the internal and external (users) teams and work with other departments
- Learn and select effective languages to use in challenging conversations
- Build your company organizational structure, policies, approval processes, reporting flows, motivational schemes, and effective communication
Who this course is for:
- Newly appointed and already working head of departments
- HR managers, recruiters, software development team leads, project managers, product managers, marketing and sales specialists, business development executives, business analysts, technical managers
- Tech managers and entrepreneurs who lead development teams
- Tech Start-up CEOs, who need more insight on building, organizing, motivating the team, and getting prepared to scale, as well as finding new areas for business development and profit generation.
- Anyone who works leading positions in the software industry and needs more clients and profit
Syllabus
This transformational course is highly practical and consists of theory, case study discussions, and individual assignments.
Introduction
Introduction to the Course
Welcome to the ONLY all-in-one Software Business Management Course. In this video, I will talk about the Course overview and approach, the the interrelation of each module and everything you need to know before you start.
Section 1
Software Business Management. The essentials
● Software vs. Technology Companies ● How IT companies are transforming since Covid ● Software industry trends, facts, and statistics to know in 2022 ● Business models and revenue streams in the software business ● Why startups fail, top challenges, and case studies
Section 2
Business Model, Plan, and Strategy
● Start-up establishment - where to start ● Business Idea, generation, and validation ● Disruptive Technologies and Innovation ● Innovative development model ● Business Model, Business Plan, Business strategy ● Start-up setup, and development ● Selecting the correct model and methodology (for Software Development) ● Start-up laws and legal nuances and taxation (generic)
Section 3
Operations Management for Tech and Software Companies
● Operations Management for IT Companies ● Modern operations management four theories and their use in IT ● Business Process Redesign (BPR) ● Reconfigurable manufacturing systems ● Six Sigma, and Lean manufacturing ● Intellectual property, Trademarking, Patenting. Legal processes ● Software and Technology sales, licensing ● Relevant processes and procedures
Section 4
Procedures, Revenue Model and Pricing Strategy
● Strategy Blue Ocean vs. Red Ocean ● Corporate life-cycle and organizational changes ● Knowledge management ● Approval processes and reporting, policies, and procedures ● Financial management for software companies ● Financial plan and Revenue Model ● Monetization and Pricing Strategy
Section 5
VC, Investments, and Investor Relationships
● Private and public companies, valuation, and investments ● Investments and Venture Capital, Tools to involve financing ● Investor relationships and Driving innovation ● Estimation and forecasting of business value, investments, and monetization ● Power Growth and Tracking Performance
Section 6
HR, Recruitment, and Talent Acquisition in Tech
● HR, Recruiting, and Leadership in Software Business ● People management specifics for technology companies ● Organizational structure specifics for Tech and Software Companies ● Technical recruiting, tests, and interviews ● Forming teams, Working with teams, identifying the needs, strengths, and issues ● Team dysfunctions and how to work with this
Section 7
Building Successful, Inspired Teams
● Turning the team into technology advancement advocates ● Sharing progress and long-term goals of the Product/Company ● Employee mentoring and development plans ● Situational leadership ● Innovation and experimental thinking ● Motivational schemes, team building, and inspiration
Section 8
Software Product Management
● Software Product Management ● Product manager’s role and responsibilities ● Product Lifecycle and challenges at each phase of the product ● Software Product Strategy and Vision ● Strategy: Customers, Business, Competitors, and Macro ● Product road-maps, types, and tools
Section 9
Product-Market fit, Customer Development, MVP
● Product management for a startup vs. established company ● Domestic vs. Client product management ● Research and Product Management ● Customer Development, Product-market fit ● Product analytics and Software business analysis ● Problem Space vs. Solution Space, Understanding and structuring user needs ● Minimum Viable Product (MVP) ● Technology adoption lifecycle ● Time-to-market
Section 10
Prioritisation and Analysis. Metrics, OKRs, KPIs. UX
● Prioritization and related frameworks (Importance vs. Satisfaction, Gap analysis, Kano Model, RICE, MoSCoW method, Opportunity scoring, Cost of delay ● Product Metrics and frameworks ● KPIs and OKRs ● Usage analysis, tracking, understanding user behavior ● UX and most common Psychological theories for a winning UX
Section 11
Business Development for Tech and Software Companies
Business Development in IT Companies ● Business Development strategy, function, roles ● Business Development channels, selecting the best one for your business ● Marketing research and techniques ● Buyer personas, value proposition, and storytelling ● Segmentation, targeting, positioning ● Inbound and Outbound marketing
Section 12
Marketing and Sales for Tech and SEO Companies
● Lead generation and qualification, tools ● Online marketing, SEO, landing pages ● Software products and solution selling ● Market size estimation and sales forecasting ● Sales and buying process, sales funnel ● Negotiations and closing deals ● Working on skills and confidence
Section 13
Strategic Account and Client Management
● Strategic Account and Client Management for Software Companies ● Account and Client management strategy ● Account and/or Client manager’s role ● Working with the client, service level agreements ● Managing scope changes, techniques to stop over-serving the client ● Up-selling and average bill growing techniques ● Vendor onboarding and procurement ● Checklists before client meetings/demo sessions
Section 14
Software Development Management and R&D
● Software Development Management ● Software development life-cycle ● Software development environments and other teams’ involvement ● Software R&D ● Software Quality Assurance ● Technical Support ● Team spirit and motivation