Product Management Advanced
Section 1
Company Stages and Teams
5 videos
Video: Technology: Services and Products
Video: Product Concept at Startups, Growth-Stage Companies, and Enterprises
Video: Product Teams; Roles, Responsibilities, Collaboration
Video: Scaled Product Team Structure, Roles, and Deliverables
Video: Product Failures, Root Causes, Solutions
Graded: PMA Quiz 1
Section 2
Vision and Strategy
5 videos
Video: Product Vision and Product Strategy, and Innovation Strategy
Video: The interrelation between Vision, Strategy, and Tactics
Video: Business Strategy and Product Strategy
Video: Business Model and Product Strategy
Video: Strategy Validation and Iterative Testing
Graded: PMA Quiz 2
Section 3
Product Discovery
5 videos
Video: Principles of Product Discovery
Video: Ideation Techniques
Video: Framing and Planning Techniques
Video: Idea Validation Techniques
Video: Defining ideas that are worth the effort
Graded: PMA Quiz 3
Section 4
Market and Customer Definition
5 videos
Video: Market Research and Analysis
Video: Competition: Product, Feature, UX levels
Video: Segmentation: Buyer vs. User
Video: Customer Development, User Persona
Video: Customer need identification; Hierarchy of User Needs
Graded: PMA Quiz 4
Section 5
Prototyping and Testing
5 videos
Video: Testing Ideas, Demand, and Solutions with Customers
Video: Usability and Value testing
Video: Prototypes: Concepts, Principles, Techniques
Video: Research Design: Hypotheses, Methods
Video: Qualitative and Quantitative Techniques
Graded: PMA Quiz 5
Section 6
Prioritisation and Roadmapping
6 videos
Video: Prioritisation and related frameworks
Video: Importance vs. Satisfaction, Customer value, Kano Model
Video: Roadmap Foundations: Types and Formats of Product Roadmaps
Video: Roadmap and the Product Backlog
Video: Portfolio Roadmaps: GO Portfolio Roadmap
Video: Product Release Goals and Planning
Section 7
KPIs and Metrics
5 videos
Video: Business Analysis and Product Analysis
Video: Strategy, Operational Metrics, and KPIs
Video: Selecting the right metrics for your Product
Video: Data-driven decision making
Video: Issues with Velocity and Innovation
Section 8
Success and Processes Around It
5 videos
Video: Data Analytics and Product Management
Video: UX: Conceptual Design, Information Architecture, Interaction Design
Video: Release Planning and Management
Video: Product Marketing: Positioning techniques
Video: Bringing it All Together

Product Management Advanced

$1690
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About this course

“Product Management Advanced” course is designed to cover the most complex aspects of Product Management.

Coupled with an hour of 1-on-1 work with each participant, this course has been super-efficient for more than 300 students.
In a nutshell, this is a great way to get the advanced theory, and practice skills, while working on an individual project and receive valuable feedback.

 

What you will learn?

 

  • Product Concept in Startups, Growth-Stage Companies, and Enterprises
  • Product Teams; Roles, Responsibilities, Collaboration
  • Scaled Product Team Structure: roles and deliverables
  • Root causes of Product failures and solutions
  • Product Vision, Product and innovation strategy
  • Business strategy and Product strategy
  • Strategy validation and iterative testing
  • Principles of Product discovery and ideation techniques
  • Framing and planning techniques
  • Idea validation techniques
  • Market research and analysis
  • Customer Development: User Persona, Buyer vs. User
  • Testing ideas, demand, and solutions with Customers
  • Research: Advanced Qualitative and Quantitative techniques
  • Prioritization and Roadmapping
  • Roadmap Foundations: Types and formats of Product Roadmaps
  • Product Release planning
  • Business Analysis and Product analysis
  • Operational metrics and KPIs
  • Further issues with velocity and innovation
  • UX: Conceptual design, information architecture, interaction design
  • Positioning techniques and Product marketing

 

“Product Management Advanced” Course Details

 

The course includes reading materials, individual assignments after each session on a Product of Participants’ choice.
The number of participants per group is under 15.

Additionally, the course includes one hour of individual work 1-on-1 with each participant.

“Product Management Advanced” course consists of 8 sessions – 16 hours.
Each session is 2 hours, which includes a 1.5-hour theory and a 0.5-hour timeframe dedicated to questions.
Schedule: 4 weeks, with 2 meetings a week.

 

Syllabus

Section 1
Company Stages and Teams

5 videos
Video: Technology: Services and Products
15 minutes
Video: Product Concept at Startups, Growth-Stage Companies, and Enterprises
20 minutes
Video: Product Teams; Roles, Responsibilities, Collaboration
20 minutes
Video: Scaled Product Team Structure, Roles, and Deliverables
20 minutes
Video: Product Failures, Root Causes, Solutions
15 minutes
Graded: PMA Quiz 1
1 Question
Section 2
Vision and Strategy

5 videos
Video: Product Vision and Product Strategy, and Innovation Strategy
20 minutes
Video: The interrelation between Vision, Strategy, and Tactics
15 minutes
Video: Business Strategy and Product Strategy
20 minutes
Video: Business Model and Product Strategy
15 minutes
Video: Strategy Validation and Iterative Testing
20 minutes
Graded: PMA Quiz 2
1 Question
Section 3
Product Discovery

5 videos
Video: Principles of Product Discovery
20 minutes
Video: Ideation Techniques
15 minutes
Video: Framing and Planning Techniques
15 minutes
Video: Idea Validation Techniques
20 minutes
Video: Defining ideas that are worth the effort
20 minutes
Graded: PMA Quiz 3
1 Question
Section 4
Market and Customer Definition

5 videos
Video: Market Research and Analysis
20 minutes
Video: Competition: Product, Feature, UX levels
15 minutes
Video: Segmentation: Buyer vs. User
15 minutes
Video: Customer Development, User Persona
20 minutes
Video: Customer need identification; Hierarchy of User Needs
20 minutes
Graded: PMA Quiz 4
1 Question
Section 5
Prototyping and Testing

5 videos
Video: Testing Ideas, Demand, and Solutions with Customers
20 minutes
Video: Usability and Value testing
20 minutes
Video: Prototypes: Concepts, Principles, Techniques
15 minutes
Video: Research Design: Hypotheses, Methods
20 minutes
Video: Qualitative and Quantitative Techniques
20 minutes
Graded: PMA Quiz 5
1 Question
Section 6
Prioritisation and Roadmapping

6 videos
Video: Prioritisation and related frameworks
15 minutes
Video: Importance vs. Satisfaction, Customer value, Kano Model
15 minutes
Video: Roadmap Foundations: Types and Formats of Product Roadmaps
15 minutes
Video: Roadmap and the Product Backlog
15 minutes
Video: Portfolio Roadmaps: GO Portfolio Roadmap
15 minutes
Video: Product Release Goals and Planning
15 minutes
Section 7
KPIs and Metrics

5 videos
Video: Business Analysis and Product Analysis
15 minutes
Video: Strategy, Operational Metrics, and KPIs
20 minutes
Video: Selecting the right metrics for your Product
15 minutes
Video: Data-driven decision making
20 minutes
Video: Issues with Velocity and Innovation
20 minutes
Section 8
Success and Processes Around It

5 videos
Video: Data Analytics and Product Management
15 minutes
Video: UX: Conceptual Design, Information Architecture, Interaction Design
20 minutes
Video: Release Planning and Management
20 minutes
Video: Product Marketing: Positioning techniques
20 minutes
Video: Bringing it All Together
15 minutes