About this course

“Product Management Advanced” course is designed to cover the most complex aspects of Product Management.

Coupled with an hour of 1-on-1 work with each participant, this course has been super-efficient for more than 300 students.
In a nutshell, this is a great way to get the advanced theory, and practice skills, while working on an individual project and receive valuable feedback.

What you will learn?

• Product Concept in Startups, Growth-Stage Companies, and Enterprises
• Product Teams; Roles, Responsibilities, Collaboration
• Scaled Product Team Structure: roles and deliverables
• Root causes of Product failures and solutions
• Product Vision, Product and innovation strategy
• Business strategy and Product strategy
• Strategy validation and iterative testing
• Principles of Product discovery and ideation techniques
• Framing and planning techniques
• Idea validation techniques
• Market research and analysis
• Customer Development: User Persona, Buyer vs. User
• Testing ideas, demand, and solutions with Customers
• Research: Advanced Qualitative and Quantitative techniques
• Prioritization and Roadmapping
• Roadmap Foundations: Types and formats of Product Roadmaps
• Product Release planning
• Business Analysis and Product analysis
• Operational metrics and KPIs
• Further issues with velocity and innovation
• UX: Conceptual design, information architecture, interaction design
• Positioning techniques and Product marketing

“Product Management Advanced” Course Details

The course includes reading materials, individual assignments after each session on a Product of Participants’ choice.
The number of participants per group is under 15.

Additionally, the course includes one hour of individual work 1-on-1 with each participant.

“Product Management Advanced” course consists of 8 sessions – 16 hours.
Each session is 2 hours, which includes a 1.5-hour theory and a 0.5-hour timeframe dedicated to questions.
Schedule: 4 weeks, with 2 meetings a week.