Product Management Advanced$1690
About this course
“Product Management Advanced” course is designed to cover the most complex aspects of Product Management.
Coupled with an hour of 1-on-1 work with each participant, this course has been super-efficient for more than 300 students.
In a nutshell, this is a great way to get the advanced theory, and practice skills, while working on an individual project and receive valuable feedback.
What you will learn?
- Product Concept in Startups, Growth-Stage Companies, and Enterprises
- Product Teams; Roles, Responsibilities, Collaboration
- Scaled Product Team Structure: roles and deliverables
- Root causes of Product failures and solutions
- Product Vision, Product and innovation strategy
- Business strategy and Product strategy
- Strategy validation and iterative testing
- Principles of Product discovery and ideation techniques
- Framing and planning techniques
- Idea validation techniques
- Market research and analysis
- Customer Development: User Persona, Buyer vs. User
- Testing ideas, demand, and solutions with Customers
- Research: Advanced Qualitative and Quantitative techniques
- Prioritization and Roadmapping
- Roadmap Foundations: Types and formats of Product Roadmaps
- Product Release planning
- Business Analysis and Product analysis
- Operational metrics and KPIs
- Further issues with velocity and innovation
- UX: Conceptual design, information architecture, interaction design
- Positioning techniques and Product marketing
“Product Management Advanced” Course Details
The course includes reading materials, individual assignments after each session on a Product of Participants’ choice.
The number of participants per group is under 15.
Additionally, the course includes one hour of individual work 1-on-1 with each participant.
“Product Management Advanced” course consists of 8 sessions – 16 hours.
Each session is 2 hours, which includes a 1.5-hour theory and a 0.5-hour timeframe dedicated to questions.
Schedule: 4 weeks, with 2 meetings a week.
Company Stages and Teams
Vision and Strategy
Market and Customer Definition
Prototyping and Testing
Prioritisation and Roadmapping
KPIs and Metrics
Success and Processes Around It