Author: Lilith Wecker

Market discovery is a critical process in product management that helps product managers identify market needs and opportunities to inform product development and marketing strategies. By understanding their target market, competitors, and trends, product managers can develop products that solve real problems and add value...

Product marketing Product marketing is focused on introducing the product to the market and applying tools and techniques specific to the brand and the product itself to ensure adoption and loyalty to the product. Product marketing is a component of conventional/traditional marketing. It is typically more...

What is Content Marketing? Traditional marketing approaches, especially in tech, are considered to be less effective these days. The market is overloaded with all kinds of products and services sharing about how unique and irreplaceable their offering is. And the audience is craving for valuable, thoughtful...

Content Creation: Content Strategy Guide Content is huge. It is our source for answers to our questions, information to support our decisions, entertainment, and learning something new. It is essential when it comes to raising awareness about our brand, attracting new audiences, helping them engage and...